If we could take a minute to introspect, we would find that our obsession with Big Brother Africa (BBA) game show is only a symptom of our malaise. We would find that the decadence we lament started with our descent as a people and our 'creative' perversion of our media.
This minute, conversation degenerates into mere gossip and heartfelt dreams manifest as perfection of perversity, everywhere. Everybody is a sucker for "high-society." Like heat-maddened farm rats, ordinary people are persistently yearning for news about "high-society."
It's the little packets of madness that we need to fear. How unforgivably silly the society becomes in its lust for celebrity gossip. The news we read, for the most part, is too paltry for the human genius. I do not know why our news should be so trivial.
It is the stalest repetition. Yet we madden and lust for celebrity humdrum to the point that one is tempted to wonder why too much passion is squandered in pursuit of too little substance. We live for idle amusement and thus…the nature of our daily news.
Our facts appear to spiral in the atmosphere, insignificant as the spores of the toadstool, and yet impinging on the surface of our mind, poisoning it, till it becomes not much in expression and thought. Superfluities meet superfluities; when our life ceases to be inward and absorbed, interaction degenerates into mere tittle-tattle and humanity relapses into the filthiest of averages.
Every celebrity is a media creation; I repeat. While some may be deserving of the exaltation liberally accorded them, not a few celebrities, like Beverly Osu, Karen Igho and a host of other BBA past 'inmates' are undeserving of the hero worship they receive and so desperately seek. It is hardly the fault of the celebrity however, that the press and the society in general have chosen to accord them immeasurable hero worship despite their deficiencies.
It takes more than newsworthiness to create a celebrity. The vast, interlocking web of resources and institutions involved in creating and maintaining a single celebrity is astounding. From media outlets to fan clubs and agents, from media products to gossip columnists, a star is never solitary, but often the result of hundreds of backstage orchestrations and player deals.
It is even all the more disturbing to watch our fascination with celebrity gossip slide into precisely the kind of ruthless pursuit of its subject to which we claim to be ostensibly opposed; it is disheartening to observe the infringement of morals and humaneness at the heart of our inquest.
There is no such thing as virtuous curiosity. Our curiosity oftentimes does violence to its object. On the flipside, it leaves the society stuck in a revolving cycle of spectatorship that believes in its own virtue even as it corrupts itself – a perfect representation of Jacqueline Rose's the "perverting of curiosity in motion."
And even our so-called superstars have learnt to profit albeit fraudulently from the society's perverse curiosities about their affairs. From Chaucer's early poem, "The House of Fame," whose hero-poet wrestles with the fame bestowed on him by society to Martin Scorcese's film, King of Comedy, in which an amateur comedian jokes to a national television audience that it is "better to be king for a night, than schmuck for a lifetime!"
Not to forget Nigerian actress, Genevieve Nnaji's illuminating response to a CNN interviewer's poser about her celebrity status, "Oh yeah, I don't even need to wake up. Just sitting down sometimes, I'm like (sighs), sometimes I hate my life, but I can't complain" — these celebrities and their works speak to us, even give voice to our own desires, as they reflect back to us the realities and illusions of today's celebrity culture.
Celebrities who insist, often with apparent desperation, that they do not court publicity, who try to hide from the public gaze on which they are totally dependent (they are legion – open any paper), are either naive or unapologetically fraudulent. With respect to Nigerian celebrities, being fraudulent and then, infantile, comes easy. Not only are most unable to discern that this is the balancing-act they are required to perform, they believe –erroneously so – that by virtue of their claim to stardom, they should have both the press and the public subjected to their whims.
Therefore, the juveniles that they are at heart fail to realize that they are never functioning quite appropriately as befits their status; never perpetuating so perfectly the drama and duplicity on which celebrity thrives, as in the moments when they make that exasperating and utterly deceptive claim.
If truly they do not crave media and public attention, let them desist from making their affairs known to the public. Let them desist from scorning such attention only to divulge news of their purported "best kept secrets" to the media surreptitiously. Celebrities who do that while making a show of their distaste for the limelight embody the worst form of infantilism and narcissistic tendencies.
The vanity of their renunciation contains its own disavowal. It is a blatant hypocrisy that they perpetrate claiming that they do not want to be seen or become the subject of public attention; it simply says very much about their impoverishment in character and worth.
It is even more disturbing to watch the society's curiosity translate into precisely the kind of ruthless pursuit of subjects perpetrated by celebrity journalism. It is about time Nigerian journalists learned to focus on the issues that truly matter. How are news of the "high-octane" wedding of a telecommunication company proprietor's daughter's wedding, a Reality Show contestant's current boyfriend, a professional hip-hop dancer's pregnancy – outside wedlock – and the likely father of the child more beneficial to the youth and the society than a report about the dwindling culture of scholarship on the nation's campuses and outside them? How is such news more beneficial to the public than the lack of functional local government authorities at the grassroots and the deplorable state of vocational and public primary schools across the country?
It should be the media's job not to give equal time, not to give 12 inches in a newspaper story to the idiocy and eccentricities of Nigeria's middling rich trash and their spoilt kids. It is apparent that a passion for celebrity gossip has become the next illogical evolutionary step of journalism and readership in the country.
Basically, it is in the media's best financial interest to pervert its principal role as "Status-Conferrer" according to the public's yearnings. This bespeaks a deeper perversion of the journalism ethic particularly, its "Agenda-Setter" function.
But the fault is hardly the media's alone. Now that it has been confirmed that the Nigerian press is fundamentally a trash can cum sounding board for the psychosis and perversions of celebrity trash and their families, the public's role in their perpetuation of such depravity is undeniable.
Given the public's fascination with celebrity trash and their world, everyone remains complicit in the societal perversion. In essence, the Nigerian society is being ruled by base desires and voyeuristic inclinations for accounts of celebrities' lives. This has led us to the point where we are not getting the journalism we need but rather the journalism we deserve.
•To be continued…
