South African Tourism, the national tourism agency responsible for the marketing of South Africa, is showcasing at 9th Akwaaba Travel Market in Lagos scheduled to hold from Sunday, October 27 to Tuesday, October 29.
SATourism is collaborating with National Association of Nigeria Travel Agencies, NANTA, to encourage business travel and tourism between South Africa and Nigeria. The tourism agency will host its annual trade workshop event which is one of the leading attractions of the Akwaaba African Travel Market at the Eko Hotel Expo Centre in Lagos. The trade engagement presents a onestop avenue for South African product owners and suppliers to meet with Nigeria trade in order to create a win-win business partnership for both parties and enhance travel trade between both countries. On showcase at the exhibition will be exquisite varieties of South African travel product and offers for the Nigerian travellers.
About 20 South African products including hotels, tour operators, provincial tourism boards and the Rainbow Nation's national airline carrier, South African Airways, will be at the trade workshop.
Already confirmed to attend from the hotel sector are Tsogo Sun; Sun International; Protea Hotels; Rezidor Hotel group; 54 On Bath and Intercontinental Hotel Group.
Leading tour operators in South Africa including Syavaya Tours; Legend Tours and Welcome Tours will be connecting with Nigeria travel trade at the trade workshop.
The tourism board of Johannesburg, the commercial hub of South Africa and Kwazulu-Natal Wildlife will also showcase their rich tourism and travel attractions to potential buyers.
Additionally, SATourism will host a cocktail networking function for the participants to wine and dine in an atmosphere of relaxation to round-off the trade workshop.
The annual South African Tourism trade workshop is part of the trade marketing strategies that have built a robust business travel and tourism relationship between both countries over the years.
According to statistics from January to June this year, 40,097 Nigerians visited South Africa representing an impressive 15.9% increase from the figure of Nigerian travellers to South Africa last year during same period. As a result, Nigerians are gradually and fast taking South Africa as their leisure and business travel destination of choice.
In 2011, SATourism and NANTA signed a joint marketing agreement involving a win-win synergy for both countries and further exposing Nigerian travel agents to workshops, seminars, training and FAM Trips for Nigerian travel professionals as well as enhance their proficiency and performance in the industry
