Boom, a ready to drink fruit beverage from the stables of Acreage Food Company Limited, has hit the market with a new and distinctive valueadded quality.
The refreshing ready-todrink series was recently re-introduced to the public at Acreage company premises in Otta, Ogun State.
According to Oladipo Bankole, the Chief Executive of Acreage Food Company, the rebranding was necessary to satisfy the taste of Boom's evergrowing number of consumers. "Boom ready-to-drink has been in the market for a couple of years, however in keeping with our tradition of innovation and improving customer satisfaction, it has being rebranded to build on its existing track record," he said.
He said that the company has been encouraged by the massive reception the product has received from different consumers across the country and promised that efforts were on to get it to every part of the country.
A distributor at the event, Fadele Brothers, expressed confi dence that any product from the stable of Boom is bound to take the market by storm while another distributor, Monumental Agencies added that Boom has already established the image of a high quality refreshing drink.
Amos Ehigie, Managing Director, Goshen Enterprise, Benin City urged the company to ensure continuous supplies, as this would enable distributors maintain a continuous push of the product while making more profi t.
In his remarks, Babatunde Mustapha, general sales manager of Acreage assured distributors and consumers of the company's commitments to meeting their expectations.
He also outlined the mouthwatering incentives that the company has laid out for distributors with outstanding performance, stressing that those who meet their targets would be adequately rewarded as promised.
Some of the distributors that took part in the company's factory tour commended the company on the level of new investment.
Sunday Umor, a distributor commended the management and staff of the company for a job well done; noting that the taste, fl avour and quality of the drinks have been greatly improved upon.
